Product designer, writer, and lecturer on design (and LDG contributor), Tim Parsons, has written his first book – Thinking:Objects / Contemporary Approaches to Product Design – which launches in conjunction with an exhibition at The Aram Gallery.

THINKING:OBJECTS, open 11th December 2009 – 9th January 2010

THE ARAM GALLERY

Top floor, 110 Drury Lane, London WC2B 5SG (07827 353 026)

The book examines the many approaches that designers take to their work and discusses their motivations. It highlights the ways in which products communicate value and meaning through form, giving designers tools with which to create their own designs.

As a product designer himself, Parsons also explores the design process itself, the thought processes in the mind, and the importance of how drawing and model making aid decision-making.

The accompanying exhibition illustrates a selection of the ideas explored in the book. It includes products designed by the likes of Konstantin Grcic, Achille and Pier Giacomo Castiglioni, Naoto Fukasawa, and Daniel Weil among others.

Thinking:Objects is published by AVA Publishing

Paperback | 192 pages | £27.50