Talented young design duo Shay Alkalay & Yael Mer of Raw Edges Design Studio have created an impressive floor installation at Established & Sons LIMITED gallery in London’s Mayfair, launched to coincide with Frieze Art Fair.

‘WALL TO WALL‘ open until 24th November 2009

ESTABLISHED & SONS LIMITED

 2-3 Duke Street, London SW1Y 6BJ (020 7968 2040)

‘Wall To Wall’ is the name of the installation, which comprises oiled oak herringbone parquet brick flooring. Taking a time-honoured floor type, Alkalay & Mer have developed the traditional finish by staining the individual bricks from a pallet of 15 different colours. By taking an everyday product and twisting the core element of it, they have developed a very vivid and characteristic mosaic design.

The designers have drawn on inspiration from their commission earlier in the year to design an installation for Design Miami/Basel 2009. After winning the Designers of the Future Award, the duo have collaborated with Established & Sons for a second time following on from the success of Stack, launched during Milan Furniture Fair 2008.

To read a full review of Established & Sons LIMITED, check out page 55 in LONDON DESIGN GUIDE or purchase a copy of the book here.