The legendary one day showroom sale at Vitra’s Clerkenwell showroom returns on Saturday 23rd January 2010. This presents a rare opportunity to snap up super-discounted Vitra furniture. Warning: arrive early to avoid disappointment!

ONE DAY SHOWROOM SALE, open 9:30am on Saturday 23rd January 2010

VITRA

30 Clerkenwell Road, London EC1M 5PG

This January, we decided to boycott reporting on the sale season altogether. In most cases, stores look like they are suffering a heavy hangover and they temporarily turn a blind eye to any importance that they have ever placed on smart displays and merchandising. Vitra’s sale, however, is thankfully only one day of madness and a prime time to get some quality deals. As they put it themselves, “Don’t join the throwaway society – now is the time for investing in things that you will cherish forever.”

Covetous designs are available with at least 40% off everything. In some instances, the discounts are extreme. This year, there are five ’star buys’ including the iconic Eames Lounge Chair (above) reduced from £3904 to £199! Also, there is a Jasper Morrison 3-seater sofa in red leather reduced from £4595 to £299; a special version of the Cite chair by Jean Prouve upholstered in white leather and reduced from £2450 to £99; Philippe Starck’s Baobab desk in light yellow is reduced from £1782 to £99; a set of four MVS bar stools in burgundy are only £49 for the set.

The keen are known to arrive early – sometimes several days early. This year, in order to boost morale in the queue, Vitra have teamed up with Coffee Cartel who will be selling hot drinks and snacks outside the showroom from 6:30am.