The ‘New Simplicity‘ exhibition presents a range of simplistic ‘no frills’ products designed by both emerging and established international designers. Showcased at this Brompton gallery location are classic designs alongside new innovations utilising the latest Rapid Manufacturing technologies.

NEW SIMPLICITY

24th July-8th August 2010

203 Brompton Road, SW3 1LA (07808 722 962)

With reference to current economic conditions, ‘New simplicity’ reflects the current trend of frugality and a ‘return to basics’ within design. Everyday items (both the classics, new renditions of the past and the latest prototypes) are all highlighted in terms of their simplicity, practicality and affordability.

The most recently unveiled of those products on display are enhanced by improvements in Rapid Manufacturing Technologies, which allow designers to create objects using the minimum number of pieces as possible, thus accenting the notion of simplicity.

The exhibition curator and design critic Nuno Coelho has brought together a range of designers including Alex Hulme and his self assembly torch; Min-Kyu Choi and his award winning folding plug; and David Sutton’s minimal wallet formed in one piece with no moving parts.

Alternative products by differing designers are also unified in the exhibition by their collective belief in simplicity. These designers include: Industrial Facility (Sam Hect and Kim Colin), Jasper Morrison, Oscar Diaz, Jochem Faudet, Jon Harrison, Luka Stepan, Mathias Hahn and Thomas Wagner.

Combining specially commissioned pieces alongside films and drawings, the exhibition features a simultaneous webcast and website.

Images, from top: Branca Chair by Industrial Facility for Mattiazzi; Basel Chair by Jasper Morrison for Vitra; Self-Assembly Torch by Alex Hulme; Minimal Wallet by David Sutton; UV Floor Lamp by Jon Harrison for Habitat; I-phone/ I-pod Cable Manager by Jochem Faudet.