Journalist and author Laura Houseley interviewed LDG editor Max Fraser at Tent London during the London Design Festival 2009. Fraser describes the content and motivations behind the guide and explains why London is such a vibrant design capital.

Video courtesy of Detnk.com

To coincide with the London Design Festival, LONDON DESIGN GUIDE has its very own pop-up shop where visitors can sit down, relax, enjoy a complimentary drink and browse through copies of the guide.

LONDON DESIGN GUIDE & SIGMAR: Living Room

19th-27th September 2009

1-5 Exhibition Road, London SW7 2HE

We have collaborated with Sigmar Design Studio, the shop and design studio of Nina Hertig and Ebba Thott, to create a sophisticated space in which you can rest during the exhausting week of the London Design Festival.

Enjoy a drink courtesy of Vitamin Water and Bottle Green. Afterwards, be sure to continue around the area, also known as the Brompton Design District, to see other great design shows such as LDG’s The Escapists exhibition at mint, and Gallery Libby Sellers exhibition of works by Dick van Hoff.

Don’t leave without buying a copy of the guide!

The guide’s editor, Max Fraser, is here most of the week. Get a signed copy from him!

Photos courtesy of Alistair Hall.