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EVENT: KISS LONDON (COVENT GARDEN), 11th November 2010 – 2nd January 2011

Kiss London

All it takes is a kiss to illuminate Covent Garden Piazza this Christmas. KISS London sees the 50ft Christmas tree light up when people enjoy a smooch under the mistletoe below.

KISS LONDON, 11th November – 2nd January 2011

Covent Garden Piazza

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KISS has been developed by Paul Cocksedge Studio as the centrepiece of Covent Garden’s Christmas campaign, Merry Kissmas. The installation builds on the success of last year’s KISS installation in Milan’s famous Galleria Vittorio Emanuele II.

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Developing an idea of staging intimate encounters in the public sphere, KISS reinvents the ancient European tradition of kissing under mistletoe. Based on human connection, KISS is activated each time a kiss occurs, triggering a lighting sequence of 50,000 white and red LEDs pulsing through the tree.

Here’s how it works: OFF

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And ON

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The more intimate the kiss, the more intense the light display.

No, not really. But don’t let that hold you back.

All photographs by Mark Cocksedge.

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