Japan’s super cool bicycle company, Tokyobike, has a summer pop-up shop in Spitalfields Market. Open for just six weeks, the shop features the entire Tokyobike range, including some limited edition models and bike accessories.
TOKYOBIKE POP-UP SHOP, 8th July-1st September 2010
117 Commercial Street, London E1 6BG
The Tokyobike range recently made its London debut at Clerkenwell Design Week in May and seems to have struck a cord with the city’s design community, no doubt attracted by the bike’s lightweight and simple design.
On 8th July, LDG editor Max Fraser is officially opening the shop. Those who purchase a bicycle will receive a free copy of LONDON DESIGN GUIDE, with tips on London’s key design destinations.
About Tokyobike:
Tokyobike is an independent bicycle company which launched in the old Tokyo suburb of Yanaka in 2002. Founded by bicycle enthusiast Ichiro Kanai, Tokyobike is about simple models that are reasonably priced, light to ride, easy to carry and are pared back to the basics. Each bike weighs between 9 and 11 kilos and is available in a wide range of colours, sizes, shades and styles. To make the stops and starts of urban riding smoother, bikes have also been designed with a smaller 650 diameter wheel.
Tokyobike believes that speed is not always the aim, destination is only part of the story, and losing yourself in a city’s small back lanes and expansive parks and gardens is one way of switching off and escaping it all.
At LDG, we couldn’t agree more.
Tags Spitalfields | Tokyobike | Tokyobike pop-up shop
